To escape the pressures of an ever technologically based society, more UK families than ever are choosing to embark on escapes that take them away from the stresses of the modern world and back to the more idyllic settings of nature. In the quest to stay more physically fit, parents are choosing outdoor family holidays as a means of spending quality time with their children in settings that encourage exercise and a closer bonding experience than might be experienced in an amusement park or other more modern means of relaxing. A widespread environmental sensitivity has proven to be driving parents to nature holidays where their children have a chance to experience the wilderness through hands on learning activities.

Consumers seeking a more ecologically sound experience in their vacations have stated that they and their families benefit from the clean surroundings and reduction of noises present in most settings designed for holiday goers. Some families have gone so far as to create traditions of camping together as a way to bring the entire family together in a relaxed setting where activities are not far away and the reduced costs of outdoor camping has added an additional incentive that consumers appreciate. Those wishing to commune with nature find hiking and water related activities in abundance all across the UK that offer visitors experiences they would not be able to engage in while in other settings. Hospitality industry experts expect a rise in the number of families pursuing camping holidays in order to reduce their costs and take advantage of what is touted as the most environmentally friendly leisure opportunity available to those with children.